The company was founded by Jamie Noble in 2016 and is headquartered in beautiful Bend, Oregon. Jamie has over 15 years of experience working with clients for injury rehabilitation, athletic performance and physical therapy. She noticed a recurring theme amongst many clients: poor sleeping posture and low-grade materials hindering their recovery. The mediocre therapeutic pillows available were neither corrective nor made from healthy, high-end materials. She knew there was a better solution. After thousands of hours of research, numerous prototypes, and collaboration with a multitude of medical experts, such as neurologists and chiropractors, to help make the design in line with medical space, the perfect customizable pillows were born.